Restaurants Case Study
BK

Basmah Kitchens

A 6-branch casual dining group that grew from a single flagship location.

Restaurants · 6 branches · 95 staff

22% cut in food waste

The challenge

Basmah Kitchens grew from one location to six branches, but recipe costing and inventory were still managed per branch in disconnected spreadsheets. Head office had no consolidated view of dish-level margins or where food waste was actually concentrated.

The previous workflow

  • Each branch manager kept a separate spreadsheet for recipe costs and stock counts
  • Menu pricing set once a year, rarely revisited even as ingredient costs shifted
  • Waste logged inconsistently — some branches didn't track it at all
  • Month-end consolidation across 6 branches done by hand by the finance team
Implementation

How the Dobbx rollout went

1

Discovery

Standardized recipe cards and cost structure across all 6 branches.

2

Module setup

Built recipe and dish costing in Studio per branch company.

3

Data migration

Loaded standard recipes, current ingredient costs, and branch-level inventory.

4

Go-live

Rolled out branch by branch over two weeks, starting with the two highest-volume locations.

Live in 3 weeks.The two highest-volume branches went live first; all 6 branches were fully onboarded by week 5.
Modules used

What runs the business day to day

StudioSales CRM
Automation applied

What moved from manual to automatic

Dish costs recalculated manually, once a year at best.

Live dish-level cost and margin update automatically as ingredient prices change.

Month-end consolidation across 6 spreadsheets took days.

A consolidated branch dashboard refreshes daily.

Waste logged inconsistently — some branches skipped it entirely.

Standardized waste logging per branch, flagged automatically when waste exceeds threshold.

Before & after

The difference, side by side

MetricBefore DobbxAfter Dobbx
Dish margin visibilityAnnual, rough estimateReal time, per branch
Month-end consolidation3–4 days, manualSame day, automated
Branches tracking waste consistently2 of 66 of 6
Measurable results

What changed, in numbers

22%

Reduction in food waste

SAR 60K

Annual ingredient savings

4 days → 1

Month-end branch consolidation

3 weeks

To roll out across all branches

In their words

Why Basmah Kitchens chose Dobbx

For the first time, head office can see which dishes actually make money at which branch — not just total sales. We repriced two menu items in month one and it paid for the rollout.

Lama Al-Harbi

Operations Manager, Basmah Kitchens

Explore the solution

See the full industry solution

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Restaurants on Dobbx

POS to inventory

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